It goes without saying that if you’re want to grow your online brand, you will have to invest in it —what you put in is what you get out.
The beauty of running an online business is that the startup cost is relatively low— the barriers of entry are almost insignificant. Whether you’re a blogger or an influencer, you should consider yourself to be an online business owner. Here are the top investments for your online brand.
Instagram and Facebook have revolutionised the way we do business. You’re now able to wake up in the morning and launch a business on social media. That’s a great way to start, but we’ve become lazy to take the next step by creating websites for our brands. We don’t own these social media platforms, so what would happen if they collapsed? Think of a website as your business card for your online brand and the internet as your networking platform. Now I know you wouldn’t attend a networking session without a business card.
When you start a website or a blog you’ll need web hosting which is essentially storage and management service. A web hosting service will keep your information secure and safe, while ensuring your blog remains operational. By purchasing a custom domain name, you’re ensuring that your website is protected and owned by you.
If you sign up with WordPress, you get a free domain name like “yourwebsite.wordpress.com.” Your blog is under the subdomain of wordpress.com. On the other hand, a custom domain name is a top-level root domain in the form of “yourwebsite.com.”
A website with a custom domain name will get a higher search engine ranking than a free domain. In other words, it will be easier to find your website on Google. Secondly, if you want your audience and clients to take you seriously, you have to prove that you are committed to your craft. When you buy a custom domain, you’ll also get a custom email address.
As an influencer or blogger, you are required to create new content regularly. Now the thing about social media platforms such as Instagram is that they are visual apps. People see your images before they read your captions. Our role as creatives is to ensure that we share images that will grab our ideal avatar’s attention, which means that our images need to be of the highest quality. Now I’m not saying that you should go out and spend thousands on a professional camera. A cellphone with a good quality camera will suffice. Alternatively, you could barter with an upcoming photographer. You could promote their services on your page in return for a free or discounted photoshoot.
A logo serves two purposes. It tells the name of your blog and creates a visual symbol for your brand. Having a professional and well thought out logo builds trust. Potential clients or rather your audience, in this case, are more likely to want to hear more from you.
You have two options, you can either design it yourself, or you can ask a graphic designer to assist depending on your budget. If you choose to create it yourself, there are various affordable options you can explore online.
Check out Creative Market. You can use it to design logos, buy stock images, buy fonts, and various other templates.
By investing in a website, a logo, a camera and a custom domain name, you are making the best choices for your online business. Are there any other investments you can think of?
Photography by Unsplash