As an influencer, your media kit is essentially your CV. It gives brands a feel of who you are as a creative, understand what you have to offer and establish whether you’re a good fit to work with on a partnership opportunity.

This is your chance to impress brands, so why not make the most of it. In order for your media kit to stand out and help you land more brand deals, here are 5 things you should include in your media kit.

Links to your social platforms

Include all your social media platforms as well as your website if you have one. Please make sure you hyperlink these so that the brand can directly click on them and go to your pages. You don’t want a  brand to go on a wild goose chase trying to find your page. Getting to know more about you and your brand should be an effortless exercise for your potential partner.

About me

This is your opportunity to introduce yourself. Keep it short, sweet and to the point. You could answer the following questions: who are you? What do you do? And who you do it for? And don’t forget to include one or two fun facts to showcase your personality. 


This is probably the most crucial section in your media kit. Brands collaborate with influencers because they need to access your audience. However, your audience must align with the demographic they’re trying to reach.  This could be the ratio of men vs. women following you, locations you have the most reach in, or the largest group of age ranges that follow you.

Types of content you create

Here you need to include the types of content that you create. Do you create blog posts, videos, product reviews or run competitions?

Examples of previous sponsored content

You could include logos of the brand that you have collaborated with in the past, or you could include images of some of the content you’ve created for brands. This is your chance to demonstrate the quality of your work. If you are pitching I would recommend that you include a link to your best work in the body of your email.

If you’ve never worked with brands before, you could showcase the best piece of content you’ve created.

If you want to land more brand deals, you need to make sure that your media kit sets you apart from the rest. Has this post inspired you to create your own media kit? Let me know in the comments below.