Pitching has opened more doors for me than any other strategy, which is why I know that it’s powerful. Yes, brands may reach out to you organically, but you will have to reach out if you want to gain momentum.
When I started pitching to brands, I had no idea what I was doing. My goal was to send as many emails as possible and hope for the best. And, of course, no one responded! Over time, I fine-tuned my process, and eventually, the brand deals started rolling in! In this blog post, I share my 3 step pitching process so that you don’t have to figure things out on your own.
Identify the brands you want to work with
First, make a list of all the brands you would love to work with, preferably brands that you’re using in your everyday life. It doesn’t get better than working with a brand you love. The content you create for that brand is the most authentic, and it will resonate with your audience. Put together a spreadsheet with a list of all the brands, contact person, and feedback so you can keep track of where you are.
You want to approach brands that are investing in influencer marketing, and those are the brands that are already running campaigns with other influencers. Check out other influencers’ accounts, especially the influencers in your niche, and see which brands they are working with. Those are the brands that you need to reach out to.
Have a look at your followers and see if any brands are already following you. Those brands are probably following you because they love your content, so reach out to them and let them know that you’re ready to start working.
Send out your first email
I prefer getting them out in the mornings. That’s when I’m most productive and alert. Make sure that you address the brand representative by name to ensure that you give your email that personal touch. There’s nothing worse than a generic email. Secondly, you need to demonstrate why you want to work with the brand and how you will provide value. Pitch an idea instead of just asking for an opportunity.
Send a follow up email
You should follow up with a phone call or email after five days if you haven’t heard from them. Here’s the thing, PR and Marketing execs receive tons of emails from people wanting something from them. So they might have missed your email, or they were too busy to get back to you. So don’t be shy to follow up.
Voila, that’s your streamlined pitch process! So the next time you reach out to a brand, use this process and let me know how it goes.
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