When I started blogging, I would open my laptop and start writing. There was no plan, nor was there any structure. As a result, I would ramble on, which made my posts difficult to read and I didn’t manage to get my point across.

As a blogger, you’re required to write almost every day. As much as it’s crucial to create content, you need to ensure that people are actually reading your posts — and that requires planning and structure. Today  I will show you how to write a blog post.

Step 1: Headline

Create your headline. The primary role of the headline is to grab the reader’s attention. If your headline is not captivating, your reader might lose interest and move on to the next thing that catches their attention. So spend some time here, try out different headlines, and take note of the type of headlines that resonate with your audience.

Step 2: Introduction

The intro is just as important as the headline. You need to make sure that you capture your reader’s attention immediately. Consider sharing a personal story to entice your audience. The intro should be 2-4 sentences long.

Step 3: Transition to body copy

This is where you get to introduce your topic. This is your chance to set the tone for your post and make sure your reader knows what to expect.  This part of your post should be 2-3 sentences long.

Step 4: Supportive points

Now you need to share your supportive points. You may include as many supportive points as need, but each point should be about 2-4 sentences long. I break up my supportive points into paragraphs to improve readability.

Step 5: Closing paragraph

This is a quick summary of the blog post and you must include a call of action. Either ask the reader to share the article, set a goal, make a commitment, or comment below the article. 

Format

Please note that you don’t have to follow this format, figure out what will work for you, and run with it. There’s no right or wrong way to do this. I usually start with step 1, followed by step 3, step 4, step 5, then finally step 2.

You don’t have to be a professional writer to be a blogger, you just need to start writing. With time and practice, it does get easier. I want you to commit to stop procrastinating and start writing!

Regards,

B

CREDIT

Photography: Unsplash