Would you believe me if I told you that your follower count is no longer the primary metric used by brands when it comes to partnerships? However, brands still love to see numbers.
Brands now look at other metrics to determine whether they want to partner with you or not.
Highlight your best analytics
Brands will ask you for numbers, but you can choose which stats you want to highlight. If you have a solid engagement rate, then focus on that. Example: “I have a highly engaged community with an average engagement rate of X%.
Highlight your analytics in a way that aligns with their demographics. For example, if you’re approaching a brand whose target market is women, you could mention that you have x number of followers, and x percent of them are women. They want to get in front of people who can buy their products and become loyal customers, and if you have an audience that is in alignment with who they are trying to reach, then you’re in.
Focus on what makes you unique
The industry is saturated. However, there’s never been a better time to be an influencer. The best way to separate yourself from the rest is by focusing on what makes you unique. You are not like everyone else, and you should never portray yourself that way.
Talk about brands that you love
Start talking about the brands that you love on your social media pages. That way, you will be demonstrating your authentic and organic support for the brand. This will also help your audience get comfortable with you talking about brands. Tag the brands in your post — they’ll probably repost it because you’re creating brand awareness on their behalf, which serves as social proof for them. After that, you can strike up a conversation, find out when their next campaign is, and whether you can come on board.
Reach out to the brands you want to work with
You have two options — you can either wait for brands to reach out to you or be proactive by reaching out. Yes, brands may reach out to you first, but you want to be the creative who takes action. Tagging brands on Instagram is not enough — you need to take things further. You could be the person that they’re looking for, but they can’t find you. So contact them and let them know that you’re are the perfect fit for their next campaign.
Pitch for them, not to them
These are brands receive plenty of emails daily, so you want your email to stand out. Instead of just asking them to include you in their campaigns, put together a full pitch. Demonstrate what you’re going to do for them. Research the brand, find a gap and provide a solution. You could let them know about the kind of content you want to create or which product you want to highlight.
If you follow this guideline, you’ll be well on your way to land brand partnership deals even if you have less than 5 000 followers.
Photography by Unsplash