A few weeks ago I uploaded a post about how to start a blog, I felt that it was important for me to follow up with a post that zooms into how to turn your blog into a business. I listen to a lot of business podcasts, and most experienced and successful bloggers are always encouraging people to blog without the intent to monetise. I disagree, yes it is absolutely imperative that you are passionate about blogging but there is nothing wrong with wanting to turn your passion into profit.
Here are a few tips on how to turn your blog into a business.
Consistency is a game changer. There are plenty of bloggers that are more experienced than you, but if you are more consistent you are almost guaranteed to outshine them. Firstly you need to make sure that you are posting consistently, brands will not want to work with you if you are posting once in two months for example. Your potential clients and readers need to know that they can trust you, it is important that you are consistently creating good content. Brands will take you seriously if they see that you take yourself and your business seriously.
Be Willing to Put in The Work
Blogging is not as easy as it looks and that is why it so critical that you are driven by your passion. You have to constantly create new content, ensure that your content is SEO (Search Engine Optimisation) friendly, market your content and start the process all over again. The truth is, it takes a while for your blog to gain traction but it’s important that you put your head down and focus on the end goal.
Be prepared to work for free in the early stages of your business. If you can produce good quality content for free, then you are ready to get paid.
Brand Wish List
Compile a list of brands that you would like to work with. Once you’ve put that list together, ask yourself whether those brands would like to work with you. Are their values aligned with your brand’s values? If not, then you need to re-evaluate your list.
My goals for 2018 were as follows; upload new content on a weekly basis, grow my social media following, grow my email list and land a paying gig within the first six months of the year. With a lot hard work and dedication, I have achieved all my goals and I have now set new goals that I’m working towards. What are your goals? What would you like to achieve within the next six months?
Be Prepared for Greatness!
If your dream brand reached out to you today, would you be prepared? Do you know your rates? Is your rate or media card ready? I’m not going to go into detail about calculating rates and putting together a rate card, that will require an entire blog post. A lot of bloggers have paved the way for us and there is a lot of information out there that will help you to ensure that you are prepared for that moment when your dream brand knocks on your door.
Finally, stay focused, remain consistent, create good content and brands will start noticing you.
Photographer: Dein O’Toole