Instagram is the number one social media platform to grow your brand. With over 500 million users a day, it’s easy to feel invisible. 

Considering the number of users on Instagram, it’s essential to make a lasting impression. A strong influencer brand will increase your chance of being recognised and paid for brand deals. In this post, I share how to stand out on Instagram in 2021.

Understand your target audience

Before we talk about aesthetics and content, we have to discuss the importance of understanding your target audience. Who are they? How old are they? Where do they live? You need to have a clear idea of the kind of person you want to reach. 

Provide valuable content

People will only come back to your page if you provide value. Use your content to inspire, educate or entertain. You need to be intentional about the kind of content that you create.

Here are some examples to help you get started:


  • Sharing your success story
  • Sharing another entrepreneur’s success story


  • Video tutorial
  • Step by step process


  • Memes
  • Sharing funny quotes

Show up on video

Okay, I know that showing up on camera can be a little daunting but hear me out! If you’re serious about growing on Instagram, you will need to create video content. Video content will help you connect with your audience and build the trust factor.

If you’re relatively new to video, start by posting some Instagram stories. You can post one video per week where you share your plans for the week. Here’s the thing, the more you practice, the more confident you’re going to become. Once you feel sure enough, then you can move on to IG TV. 

Stay consistent

It is recommended that you post consistently and regularly so you can keep your audience engaged and interested. Create your posts in advance and schedule them using an Instagram approved scheduling app. Avoid scrambling around for last-minute posts and ideas. Otherwise, you’ll post something that is not a true reflection of the kind of content you can create. Consistency is not just about showing up, but the quality of your work needs to be consistently good.

Although there are other ways, these are some of the tips on how to stand out on Instagram in 2021. Showing up on video, being consistent, understanding your audience and providing valuable content, you will undoubtedly set yourself up for success.




Photography: Unsplash