Being in business is risky, and as entrepreneurs, we’re generally prepared for anything. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope during these strange times.

As content creators, we have an advantage because we can continue working during the lockdown. Not only that, but most businesses are also now frantically trying to take their businesses online, which means we’re ahead of everyone else. In today’s post, I will share some tips on how to pivot as a content creator.

Online offering

Hosting a conference or an event is off the table for now. You will have to include an online marketing strategy. How can you connect with people in the comfort of your own home? You could try out Facebook or Instagram live or virtual conferences using tools such as Zoom.


As much as we’ve been inundated with COVID-19 related content, you still need to talk about it because you don’t want to seem tone deaf. Your audience needs to know that you understand what they’re going through. However, that doesn’t mean that all your content should be COVID-19 related, that would be an overkill. Find creative ways to sneak in COVID-19 content now and again.

A lot is going on at the moment, and creating content might not be your number one priority. To be honest with you, on most days I don’t feel like working. I would rather Netflix and chill, but I know that’s not an option for me. My audience needs me to help them through these difficult times.

Get to know your audience

Ask your audience what type of content they would like to see during this time. As people are forced to isolate, they are turning towards online communities for support.  You can use Instagram polls, or you could drop an email to survey your audience.

Create an additional revenue stream

As an influencer or blogger, you are considered to be an expert in your niche. How can you monetise your knowledge or expertise? You could create an ebook or an online course. I’m all about starting small, so you could host a 1-hour workshop on Zoom or Facebook. It’s time to think outside of the box.

As entrepreneurs, we need to stop reacting and take action. How are you planning to pivot during this time? Let me know in the comments below.