By definition, an influencer is someone who is an expert in their niche. People come to you, your social media page, or your blog if they need expert advice on a particular subject.
Once you’ve established yourself as an expert, people will start approaching you to speak at their events, endorse their brands, and you’ll eventually be in a position to launch your own products. Here are some tips on how to establish yourself as an expert in your niche.
Make use of social media
Social media is undoubtedly the best platform that you can use to build your brand online. It’s completely free, so make the most of it! Decide which platforms are a good fit for your brand, study them, then put together a social media strategy.
People will only consume your content if you provide value. There must be something in it for them. Your content should either inspire, educate or entertain. Our role as content creators is to elevate our audience’s experience.
Not only is video content the best way to accelerate your growth on social media, but it is also the best way for you to connect with your audience. Once you build that connection with your audience, they will begin to trust you and consider you to be an expert in your niche.
Video content is also a great way to help you get comfortable talking about your niche or brand. The more comfortable you are, the more people will want to listen to what you have to say. It takes practice but the sooner you start, the better.
You need to show up consistently if you want people to pay attention to what you have to say. If people keep seeing you and your content, there’s no doubt that they will start to think of you as an expert in your niche.
Be clear about your niche and your message, and stick to it. If you continuously publish random content that does not relate to your niche or the problem you’re trying to solve, you might lose your audience. They will get confused and start looking for other influencers that are within your niche.
If you provide value, create video content, remain focused and consistent, you’ll be well on your way to being considered an expert in your niche. What are you doing to establish yourself as an expert in your niche?