So one week has gone by and you still haven’t posted anything on Instagram. You know you need to show up consistently, but sometimes it’s not possible.

One of the best ways to establish yourself as an expert in your niche and grow your online brand is by showing up consistently on Instagram. But sometimes life gets in the way and you don’t show up as often as you should. That is why it’s essential to plan ahead by automating content. Here is a sneak peek into how to automate your Instagram content.

Batch your content creation

Batching is essentially when you create all your content in one sitting. By batching your content you will save time which means you can use that time to do other things that are important for you or your business. Also, the quality of your content will improve over time because you will no longer be publishing content whilst under pressure. 

Firstly you need to decide which day/days you will need to create your content. I normally batch my content one month in advance. Once you’ve done that, mark that date on your calendar and try to stick to it every month. On your batching day, you want to make sure that you create all the content you want to publish the following month.

Use scheduling apps

Once you’ve written all your captions for the month and you have shot all your images then it’s time to schedule your posts. Now there are plenty of schedulers in the market, but make sure that the scheduler that you choose to use is approved by Instagram. If you use a scheduler that is not affiliated with Instagram, then you’ll be putting yourself at risk of reducing your engagement.  I would recommend Planoly or Later, both of those apps are approved by Instagram and their basic packages are free.

So once you’ve decided on the app you would like to use, it’s time to start scheduling. You’ll need to enter your caption, hashtags and your image. Then you will need to schedule the time and the day that you want the post to go live and that’s it. You’re done, the app will publish for you!

Pro Tip: Don’t forget to engage

As much as all your posts will now be automated, you will still need to go in your app to engage with your audience. So make a note of when your posts will go live, and go into your page to respond to comments, dm’s and comment on other peoples posts. You still need to be active on the app so you can continue to grow.

If you want to save time and show up consistently on Instagram, you will need to learn how to automate your Instagram content. Commit to doing things differently if you want to see change.




Photography: Unsplash