The influencer marketing industry is growing at an exponential rate. More businesses are starting to see the value of working with influencers, but most aspiring influencers still have questions about this industry.

Here are frequently asked questions influencer marketing questions you may have as well as their answers.

Which is the best social media platform to use for influencer marketing?

At the moment, it would have to be Instagram. But I would recommend that you choose the best platform for your audience. But at the same time, you want to make sure that you don’t use too many social media platforms. You don’t want to spread yourself too thin.

What traits are businesses looking for in an influencer? 

Believe it or not, brands don’t just look at your follower count on Instagram. The truth is that many influencers fall into the trap of buying fake followers who don’t know who you are and they don’t care about your content. So brands will look at your engagement rate. They check what percentage of your followers like, comment on or share your posts. 

Consistency

How often are you showing up on Instagram? Clear branding will give brands an idea of what the paid content will look like if they decide to hire you.

Follower Demographics

Brands pay influencers because they want to gain access to your audience. However, your audience needs to match the audience they want to reach. As an influencer, you need to make sure that you work with brands that are a good fit for your audience. The best partnerships are with the brands you already use or similar products.

Previous partnerships

Brands will look at your previous partnership to see what kind of niche you’re in. The work you’ve done for other brands will give brands an idea of the quality of the work they should expect if they decide to work with you.

Professionalism

Brands prefer to work with the same influencers over the long term, so always put your best foot forward so you can get that repeat business.

How high should my following be?

Unfortunately, there is no universal metric. It depends on the brand and the nature of the campaign¬— brands don’t just look at your follower count on Instagram. The truth is that many influencers fall into the trap of buying fake followers who don’t know who you are and they don’t care about your content. So brands will rather look at your engagement rate. They check what percentage of your followers like, comment on or share your posts. 

Should I be connecting with other influencers?

Yes, yes, yes! Engage with other influencers, especially if they are in your niche. You will be building a community by connecting with others, and they will start to engage with your content, which will ultimately increase your engagement rate.

What’s a typical day like for an influencer?

An influencer’s day is predominantly centered around creating content. Whether it’s visual or written content, you must stay organised if you want to remain on top of your game.

What should I avoid as an influencer?

Don’t focus on the numbers. Yes, growth is essential, but being too fixated on numbers might lead you down the wrong path—such as buying followers. If you choose to buy followers, your engagement will plummet, and no brand will want to touch you once they discover your secret!

How often should I post?

I cannot prescribe to you how often you should post. Just do it consistently. You don’t have to post every day. Figure out what works for you and stick to it.

Those are some of the most frequently asked questions on influencer marketing. Are there any questions that you would like me to answer? Let me know in the comments below.

Regards,

B