Let’s be honest, influencers get a bad rap. Most people believe that we get paid to laze around and take selfies all day.

Exactly how influencers operate remains a mystery for most, which leaves people speculating about our industry. In today’s blog post, I’m busting all the influencer myths that I’ve heard.

Influencers get paid to take selfies all day

I wish I could get paid to take selfies all day, but that’s not how things work in this industry. There’s so much work that goes on behind the scenes. Here’s how it works.

Once you receive a brief from a client, you then need to go through the brief with a fine-tooth comb. Next, you need to do your research, shoot, work on the written content, edit and submit the final product. Not only that, but you also need to create your regular content for your social media platforms, blog and newsletters. 

You must have thousands of followers to be an influencer

When I first started out, brands wouldn’t give anyone with less than 5000 followers the time day. However, that is no longer the case. Now brands love to work with micro-influencers. What’s important to them is finding a creator who fits their brand messaging and has the aesthetic that they’re looking for. If you have a strong brand presence or you’re in a niche market, you stand a better chance of working with brands even if you have a small following.

You can’t be a full-time influencer

If you play your cards well, it is possible to be a full-time influencer. It would help if you treated your influence like a business. If you’re consistent, focus on growth and diversify your income, you’ll be well on your way to becoming a full-time influencer. 

I think it’s essential for me to highlight that if you want to do this full time, you cannot rely solely on brand deals. Consider other ways of monetising your influence. As a thought leader in your niche, you can launch products or become a public speaker. The possibilities are endless.

Renowned food influencer, The Lazy Makoti, has a cookbook. Lifestyle thought leader, Gorgeous Mbali, has a skincare brand. Finance guru, Mapalo Maku, has also written a book. All these ladies started as influencers, and as their brands grew, they launched their products.

There you have it, I’ve busted some of the influencer myths that I have heard in the past. Can you think of any other myths that I didn’t mention? Let me know in the comments below.




Photography: Unsplash