Negotiating with brands

Negotiating with brands

Negotiating with brands is not easy, especially when you're just starting out. The most critical thing that you need to remember during negotiations is that you are also bringing something to the table. No one is doing you a favour, you are providing a service, and you need to be adequately compensated for your services. There's nothing worse than underquoting. Trust me I've been there. So before throwing numbers out on the table during your next brand deal, there are a few things you need to consider when negotiating with brands. What are the deliverables? Make sure that you are clear on...

How to find a brand’s email address

How to find a brand's email address

So, you're ready to monetise your influence by working with brands. One way to land those brand deals is by pitching. Pitching has opened more doors for me than any other strategy, which is why I know that it's powerful. It can be daunting trying to find brands that you can work with. One of the questions that I get asked the most often is how to find a brand's email address. First, I strongly recommend that you put together a list of brands you want to work with, but you will need to get hold of the brand representative's contact details before you send your pitch. One of the biggest...

My 3 step Pitching process

Pitching has opened more doors for me than any other strategy, which is why I know that it's powerful. Yes, brands may reach out to you organically, but you will have to reach out if you want to gain momentum. When I started pitching to brands, I had no idea what I was doing. My goal was to send as many emails as possible and hope for the best. And, of course, no one responded! Over time, I fine-tuned my process, and eventually, the brand deals started rolling in! In this blog post, I share my 3 step pitching process so that you don't have to figure things out on your own. Identify the...

How to respond to brands that want you to work for free

If you're an influencer, you're likely to get approached by brands who want you to create content in exchange for their products or services. Collaborations of this nature are commonly referred to as trade exchange deals. Now I'm all for building relationships when you're starting out. However, working for free shouldn't become a habit.  Creating content is a service, and you deserve to be compensated fairly for your services. In this blog post, I share tips on how to respond to brands that want you to work for free. Set your rates Think about how much you want to charge for...

4 avoidable influencer mistakes

The influencer marketing industry is a tricky landscape to navigate because it’s relatively new and continuously changing.  My mission is to share content to get you started on the right path to success as an influencer. At the same time, it’s equally vital for you to know what minefields to avoid. I’ve put together a list of 4 avoidable influencer mistakes, along with advice on how to avoid them. Saying “YES” to every request I know that it’s very tempting to say yes to every single brand collaboration request, but you must stay true to your brand and personality. Think of your...