We’ve all been there—you sit down to create and content and CRICKETS! Nothing comes to you!  If you’re building your brand on social media, content creation is probably the backbone of your growth. However, coming up with compelling content can be challenging. Creators block” is normal, especially if you’re trying to show up on the gram consistently. We all know that content can drive your brand, and consistency is vital. It can help you establish yourself as an expert in your niche and build your audience. So here are 5 tips to never run out of content. Use your content pillars Your...

If you've been wondering how to get brands to notice, collaborate and pay you as an influencer then this blog post is for you! If you've been active on social media for a while, but a brand has never approached you, then it's safe to say it’s time to switch things up. I've been working with brands for almost three years, and I've learnt a thing or two along the way. Here are 3 ways to get noticed by brands. Content Content Content Whoever said content is King was on to something. You probably are uploading content once in a while on Instagram. But I want you to do one thing for me. Have a...

Would you believe me if I told you that your follower count is no longer the primary metric used by brands when it comes to partnerships? However, brands still love to see numbers. Brands now look at other metrics to determine whether they want to partner with you or not. Highlight your best analytics Brands will ask you for numbers, but you can choose which stats you want to highlight. If you have a solid engagement rate, then focus on that. Example: "I have a highly engaged community with an average engagement rate of X%.  Highlight your analytics in a way that aligns with their...

Instagram is still the number one social media platform to grow your brand. With over 500 million users a day, it's essential that you stand out. Having a beautiful and unique Instagram account can create excellent opportunities for your brand. So how do you stand out among the crowd?  Here are 7 ways to improve your Instagram account. Stay consistent It is recommended that you post consistently and regularly so you can keep your audience engaged and interested. Create your posts in advance and schedule them using an Instagram-approved scheduling app. I use Later and Planoly. Avoid...

As an influencer, your media kit is essentially your CV. It gives brands a feel of who you are as a creative, understand what you have to offer and establish whether you’re a good fit to work with on a partnership opportunity. This is your chance to impress brands, so why not make the most of it. In order for your media kit to stand out and help you land more brand deals, here are 5 things you should include in your media kit. Links to your social platforms Include all your social media platforms as well as your website if you have one. Please make sure you hyperlink these so that the...