What should be in your IG highlights

Your Instagram highlights are an incredible tool to showcase your brand. Your highlights should be a collection of your most exciting stories that you want your new or old followers to watch. Unlike Instagram stories, highlights can live on your profile until you decide to update them. So it’s worth spending time to plan how to use IG highlights to your advantage. But with so many options available, how do you know what should be in your IG highlights? Here's what should be in your IG highlights: About me Think of this highlight as your about me page on your website. This is your...

5 ways to boost your IG engagement

Have you ever wondered which metrics brands consider when they are looking for influencers to work on their campaigns? Is it the number of followers, engagement or the look and feel of your grid? As much as it may be tempting to only focus on your follower growth and the number of likes that you get for your posts, engagement should your primary focus on Instagram. Your engagement is a good indication of the kind of relationship you have with your audience. The higher your engagement the better your influence. Here are 5 ways to boost your IG engagement. Post at the right time If you have...

5 Things I’ve learned as an influencer

5 Things I’ve learned as an influencer

I'm almost three years into my influencer journey, and I cannot imagine doing anything else. For the most part, I'm confident that I made the right decision. My career has turned out to be so much more than what I had initially expected. If you're just starting your influencer journey, one of the best ways to learn is from those who have walked the path ahead of you. Here are 5 things I've learned as an influencer. Saying no is as important as saying yes Once you start working with brands, you begin to understand which brands you should work with and which you should avoid. Over time it...

7 Instagram influencers you should be following

7 Instagram influencers you should be following

The influencer industry is currently on the rise in SA, we have grown in leaps and bounds in the past couple of years. But with so many popular accounts, which influencers should you be following? Whether you’re looking for inspiration or someone to collaborate with, Instagram is the place to go. It was difficult for me to come up with this list because there are so many influencers who are killing the game at the moment! These ladies are consistent, produce high-quality content and provide immense value. Here’s a list of 7 Instagram influencers you should be following. Food - The Lazy...

Busting all the influencer myths

Busting all the influencer myths

Let’s be honest, influencers get a bad rap. Most people believe that we get paid to laze around and take selfies all day. Exactly how influencers operate remains a mystery for most, which leaves people speculating about our industry. In today’s blog post, I’m busting all the influencer myths that I’ve heard. Influencers get paid to take selfies all day I wish I could get paid to take selfies all day, but that’s not how things work in this industry. There’s so much work that goes on behind the scenes. Here’s how it works. Once you receive a brief from a client, you then need to go through...