21 Call to actions that every Instagram post needs

Your engagement on social media is crucial. Yes, the number of followers that you have is essential, but your engagement is equally important. Your engagement indicates whether your content resonates with your audience or not. Not only that, the more engagement you get, the more visible you are on Instagram. The best way to get your audience to engage with you is by including a call to action (CTA) in your captions. Ultimately, CTA's allow you to drive your audience to take action on your posts. Your CTA needs to be clear, concise and easy to execute. Every post should invite engagement...

4 Reasons why you should hire a social media manager

Social media is a powerful tool that you can use to build your brand online. However, creating content and managing your social media platforms takes time, which is undoubtedly the most valued limited resource as a business owner or an entrepreneur.  If you continuously find yourself pushing things off your to-do list, like creating social media content, it might be time to consider outsourcing. Today, I’m going to dive into 4 reasons why you should hire a social media manager. Strategy Suppose you find yourself sporadically posting on Instagram or posting for the sake of posting...

5 Things you shouldn’t do when pitching to brands

As an influencer, you have two options. You can either wait for brands to reach out to you or be proactive by making the first move. Yes, there is a probability that brands will reach out to you first. However, you want to be the kind of content creator who creates their own opportunities. Clicks was one of the first clients that I pitched. I spent a week trying to get the right contact person’s email address, sent them a pitch, and one month later, I was working on a campaign for them. I made my fair share of mistakes when I started out, and I don't want you to fall into the same trap....

4 Places to find brands that you can work with

You’ve been creating content for a while on Instagram and possibly on other platforms, and you now feel like you’re ready to start working with brands. But where do you even begin?  With so many brands in the market, it’s easy to get overwhelmed. In this blog post, I will share 4 places to find brands that you can work with. Other influencers You want to approach brands that believe in influencer marketing, and those are the brands that are already running campaigns with other influencers. Check out other influencers’ accounts and see which brands they are working with. Those are the...

3 Things that influencers should focus on

As I write this blog post, I have five different tabs open on my laptop. I’m batching my blog posts for next month, I still need to prepare for an event that’s taking place tomorrow, and I need to shoot content for a brand campaign. Being an influencer has become so lucrative, it’s no wonder everyone wants a piece of the pie. So how does one decide what to focus on when you are continually being pulled in different directions? Here are 3 things that influencers should focus on. Post valuable content consistently How often are you posting on Instagram? The algorithm will reward you if you...