Why I’m growing my email list

3 Ways I’ve increased my productivity

Most of us would rather spend countless hours frantically trying to grow your social media following than your email list. I’ll admit, the larger your social media following the better you’ll look. Honestly, I genuinely believe your social media following is nothing but a vanity metric. A few years ago, a friend of mine once suggested that I started growing an email list for my online shop. And I kind of dismissed her because I honestly didn’t see how that would add value to my business. After doing some research I was pleasantly surprised to dicover that she was onto something. I’ve only...

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Why I don’t work for free and neither should you

Why I don’t work for free and neither should you

“Hi there. Thank you so much for reaching out. Unfortunately, I do not partake in trade exchange deals for various reasons. Thank you for considering me. Wishing you all the best with your campaign.” That is the exact email I just sent out to an international brand that wanted me to work for free. I’ve received a few of these trade exchange requests in the past couple of months. A trade exchange deal essentially means that a brand wants to compensate you with their product for work done. Now that might work for someone who blogs for fun, but not for me because I'm running a busines. In...

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How to create content consistently

How to create content consistently

It’s Monday morning and I still haven’t even written down the headline for my next blog post. Life gets busy and I promise that I’ll write it in the evening just in time to post the following morning. In the evening I’m too exhausted and once again I promise myself to do it the following morning, which of course doesn’t happen. Consequently, another week goes by without me uploading any new content on my blog. Sounds familiar? Pick a lane, commit to it and follow through. Consistency is one of the most significant factors of success. That is one of the reasons why we all can’t be...

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3 Ways I’ve increased my productivity

3 Ways I’ve increased my productivity

They say if you genuinely want to see change you need to start doing things differently. In other words, if you feel like your days are not productive enough, you need to reevaluate your strategy. One of the many perks of entrepreneurship is freedom, but with freedom comes a great deal of responsibility. Time is our most valuable asset, we need to use it wisely. For me, the ultimate goal is to spend less time in front of my laptop, and more time with my family. So I’ve had to make a few tweaks to my daily routine to progressively improve my productivity. Today I would like to share with...

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How to become an influencer

How to get brands to notice you

Gone are the days when our careers were limited to being doctors, nurses, and teachers. We can now monetise our influence. I think it’s significant for me to emphasise that being an influencer should not be your long term goal. It should merely be a stepping stone towards greater things. I remember the first time I received a phone call from the very first brand  I ever worked with and they referred to me as a “mom influencer”. I was taken aback because I hadn’t set out to be an influencer but I knew that was the beginning of an exciting journey. Today I would like to share with you how...

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