Why you should start building your email list

If there’s one thing that I wish I had started working on earlier in my business, it’s building my email list. I know that it’s tempting to only focus on your social media numbers. However, your email list is equally important. Whether you’re an influencer or a blogger, you need to have an email list. If you own any business, you should have an email list. Here are two reasons why you should start building your email list. An email list is the heart of an online business Being an influencer should be a stepping stone towards more significant things. Wouldn’t you rather establish your own...

How to set up a social media plan in 5 steps

If you want to build an online brand, social media is one of the best tools to get you to where you want to be.  With so many social channels available in the market, you must allocate time to plan out your social media strategy. In this post, I dive into how to set up a social media plan in 5 steps. Choose the right platform for your brand You don't have to be on every single social media channel — you don't want to overextend yourself. Think about your demographics — which platforms are they're most engaged on? A brand that targets a younger audience would rather focus on Instagram...

What to post on Instagram when you’re stuck

As content creators, we sometimes get to the stage where we are out of ideas or unsure of what we should post on Instagram. “Creators block” is normal, especially if you’re trying to show up on the gram consistently. I’ve put together a few tips on what to post on Instagram when you’re feeling stuck.  Share Quotes Quotes are good filler content. However, be aware of just posting quotes for the sake of posting. The quote should appeal to your audience and hopefully start a conversation. I should also highlight that your quote needs to be on-brand in terms of the look and feel. You can...

Tips to protect your mental health

If your work requires you to scroll through social media throughout the day, it can feel impossible to remove yourself from the online world. Whether you’re a blogger, influencer, or small business owner, you must protect your mental health. In this blog post, I share tips to protect your mental health. Monitor your screen time and set limits Most of us spend copious amounts of time staring into our phones, especially social media. One way to reduce the amount of time you spend on social media is by setting limits on your phone. You can set time limits for apps such as Instagram, Facebook...

How to stand out on Instagram in 2021

Instagram is the number one social media platform to grow your brand. With over 500 million users a day, it's easy to feel invisible.  Considering the number of users on Instagram, it's essential to make a lasting impression. A strong influencer brand will increase your chance of being recognised and paid for brand deals. In this post, I share how to stand out on Instagram in 2021. Understand your target audience Before we talk about aesthetics and content, we have to discuss the importance of understanding your target audience. Who are they? How old are they? Where do they live? You...