How to find a brand’s email address

How to find a brand's email address

So, you're ready to monetise your influence by working with brands. One way to land those brand deals is by pitching. Pitching has opened more doors for me than any other strategy, which is why I know that it's powerful. It can be daunting trying to find brands that you can work with. One of the questions that I get asked the most often is how to find a brand's email address. First, I strongly recommend that you put together a list of brands you want to work with, but you will need to get hold of the brand representative's contact details before you send your pitch. One of the biggest...

How to encourage a growth mindset in kids

How to encourage a growth mindset in kids

Having a growth mindset is critical because it will determine whether you're confident to keep going when things get hard or fail. It's the belief that anything can be learned and improved on if you work at it. Individuals with fixed mindsets believe that you are either born with an ability or gift or you're not. And when things don't go their way, they give up easily. They believe that they will never be successful no matter what they do because it's not part of their DNA. So it's our responsibility to teach our kids that they can achieve anything that they want to achieve as long as...

My 3 step Pitching process

Pitching has opened more doors for me than any other strategy, which is why I know that it's powerful. Yes, brands may reach out to you organically, but you will have to reach out if you want to gain momentum. When I started pitching to brands, I had no idea what I was doing. My goal was to send as many emails as possible and hope for the best. And, of course, no one responded! Over time, I fine-tuned my process, and eventually, the brand deals started rolling in! In this blog post, I share my 3 step pitching process so that you don't have to figure things out on your own. Identify the...

How to respond to brands that want you to work for free

If you're an influencer, you're likely to get approached by brands who want you to create content in exchange for their products or services. Collaborations of this nature are commonly referred to as trade exchange deals. Now I'm all for building relationships when you're starting out. However, working for free shouldn't become a habit.  Creating content is a service, and you deserve to be compensated fairly for your services. In this blog post, I share tips on how to respond to brands that want you to work for free. Set your rates Think about how much you want to charge for...

4 Quick ways to get out of a funk

Have you ever been stuck in a funk, and you know you need to snap out of it quickly, but you just can't? That was me for the past two weeks. I've been feeling cranky and uninspired — I was spreading negativity to the people around me.  In my quest to get out of my funk, I've had to arm myself with some coping mechanisms to help me whenever I feel off. Here are 4 quick ways to get out of a funk. Take care of yourself Usually, when we're not feeling so great, we tend to neglect ourselves, but that's when we need to take care of ourselves the most. This is when you need to force...

4 avoidable influencer mistakes

The influencer marketing industry is a tricky landscape to navigate because it’s relatively new and continuously changing.  My mission is to share content to get you started on the right path to success as an influencer. At the same time, it’s equally vital for you to know what minefields to avoid. I’ve put together a list of 4 avoidable influencer mistakes, along with advice on how to avoid them. Saying “YES” to every request I know that it’s very tempting to say yes to every single brand collaboration request, but you must stay true to your brand and personality. Think of your...

5 limiting beliefs that keep us stuck

Tony Robbins once said, "The only thing that keeps you from getting what you want is the story that you keep telling yourself." That little voice in your head that keeps telling you that you cannot be, do or have something. Those are your limiting beliefs. Limiting beliefs prevent us from making a change. They are essentially assumptions about reality that are not true. It has taken me many years to finally realise that I'm in control of my destiny, and I needed to shift my mindset to start my journey towards living my best life. Let's dive into 5 limiting beliefs that keep us stuck. I...

30 blog post ideas for new bloggers

So, you’ve been thinking about starting a blog for some time now, and you’re finally ready to take the leap! How exciting! However, coming up with compelling content consistently can be challenging. Once you’ve set up your blog and posting schedule, it’s time to create! If you’re struggling to develop blog post ideas, don’t worry I’ve got you! Here’s the thing, if you want to grow your blog, you will need to create new content consistently. I’ve put together a list of blog post topics that will get your new blog up and running. Whether you’re new to blogging or a seasoned blogger that...

Quick and easy meals to bust weekday meal stress

Between school runs, supervising homework, and oh yeah, that job you have, it can be challenging to get a delicious and healthy meal on the table everyday. I'm always on a mission to find quick and easy meals, all ready to satisfy everyone at the table—even my fussy eaters! If you're on the lookout for new midweek recipes, don't worry, I've got you! Today I'm sharing two of my favourite quick and easy meals to help bust weekday meal stress! These meals' heroes are McCain and Sea Harvest products, both leaders in the frozen food category. Their products are harvested at their peak,...

How to create a lead magnet

How to create a lead magnet

If you are trying to market efficiently, you will need to include email marketing in your strategy. On average, 1 in 5 marketing emails get opened, with a click-through rate of 3.57 %, while Facebook has a click-through rate of 0.07%  It’s one thing to sign up with your email marketing service provider, but growing your list requires a strategy. But I have good news! One of the most effective ways to grow your email list is by creating a lead magnet. A lead magnet is essentially a piece of content you offer for free in exchange for an individual’s email address.  That individual will need...

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