It’s essential to treat your influence like a business. And just like any other business, you need to invest in the company if you want it to grow. In this post, I share a few basic tools and equipment for influencers.

Smart Phone

I’m an advocate for starting small and building your way up. If you can’t afford to buy a camera fr now, I would recommend that you invest in a smartphone with a good quality camera. Not only will a smartphone come in handy when you need to capture images, but you’ll also need it to stay on top of your social media game. Another benefit of a smartphone is that it can double up as your WiFi or 3G hotspot when you’re on the go and don’t have WiFi access.


Once you’re ready to upgrade, I would recommend that you purchase a camera. I use a Canon EOS, which is a good camera for beginners. It’s easy to use, affordable, reasonably light in weight, and it has built-in WiFi — which means you can transfer your images from your camera to your laptop via WiFi. I’m planning on buying a new camera this year, which is more suitable for creating high-quality video content.


Lighting is equally essential when it comes to shooting and uploading content.

Ring lights are inexpensive and effective. They come in handy when you have poor lighting or if you just want to enhance the quality of your images or your videos.


A tripod is an influencer’s best friend. I have a mini tripod that I use when I’m creating videos on my phone. Which means I don’t have to worry about holding my phone while I’m talking. I also own a full-size tripod which means I don’t always have to ask my kids and my husband to take photos of me.

Audio Gear

On top of good lighting and a great camera, you need excellent audio to record your voice. 

I have two microphones, a standard one that I use to create my online courses and a clip-on that I use for videos.


I use a MacBook, but there are plenty of other brands in the market that are just as great. I love it because it’s compact and light in weight — which means I can pop it in my handbag when I’m off to meetings. I also love the airdrop feature — which allows me to Bluetooth my images or videos directly from my phone to my laptop and vice versa.

I hope this has given you a few ideas for your content creation kit. Of course, you don’t have to acquire all of the above immediately, but they will undoubtedly help you step up your game. Decide what’s important to you, and start sharing your content. Is there any other essential blogging equipment that you can think of? Let me know in the comments below.