Instagram is, by far, still the most loved social media platform in the world. If you have aspirations to be a paid influencer, you have to join the gram.

Having a more substantial Instagram following could mean more money per sponsored post, more views on your blog, and a solid community for your brand. So, how do you grow your Instagram following? Here are 7 ways to grow your Instagram following.


Have you ever found yourself just passively scrolling through Instagram, not liking or commenting on any posts? I know I have. Remember, social media is for socialising! Hit the like button and comment on people’s posts, especially the posts in your niche.

Run a competition

Who doesn’t love a good competition?  Run a competition and give something away. Have the users repost your image, tag and follow you. You could also collaborate with other Instagrammers to do a loop giveaway.

Get your followers to take action

Encourage your followers to engage with your content by asking questions or asking them to tag a friend. Your audience is waiting for you to give them instructions.

Figure out what your followers like

Do your research. Have a look at the posts or photos that got the most likes or comments. Try to figure out why that post resonated with them and then see how to incorporate similar content in your feed. Don’t forget to look at the least popular posts and avoid those like the plague!

Collaborate with other influencers

Collaborate with other influencers. You could do an IG live together or you could take over each other’s Instagram for the day.

Link your Instagram account to your other networks

If you have a blog, Twitter or a Facebook account, don’t just assume that people are already following you on Instagram. Tell your followers about your Instagram account by asking them to follow you. All you have to do is write a quick tweet or Facebook post.

Use Instagram Stories

More and more Instagram users would rather watch stories than scroll through Instagram feeds. So use that feature as often as you can. Show the behind the scenes of parts of your best days. Create videos to help you connect with your audience at a deeper level.

These are the 7 ways to grow your Instagram following. If you run competitions, socialise, research and collaborate, you will be well on your way to grow your social media following. Are there any other growth hacks you can think of? Let me know in the comments below.




Photography: Unsplash