One day you love it the next day you hate it! I get it. However, if you’re growing your brand, you know that Instagram is one of the most powerful tools that can help you reach your tribe.

We can’t beat the algorithm, but some strategies and tools can help you get ahead. You don’t need to buy followers, follow to unfollow, or spend hours trying to grow your following. In today’s post, I dive into my 5 top Instagram secret weapons.


This is my favourite editing app. I use this app to edit all my images before I post them on Instagram. The app is free, but you have to upgrade to premium for selective edits. I use the free version, and I purchased a preset from one of the bloggers that I follow on Instagram. The one thing I love about presets is that they are quick and easy to use, they’re perfect for editing on the go.


Unfold is a design app that helps you create beautiful Instagram stories. They offer multiple collages and text templates that you can choose from to give your Instagram stories an editorial feel. Plus, once you’re done with your design on the app, you can share it on IG stories directly from the app. The app is free to download, and it comes with free templates, but you will need to pay a little extra for more templates.


This apps is for my type A peeps.  The app allows you to tailor your grid, save posts to drafts, and plan the perfect looking feed. The app is also free to download with in-app purchases. I don’t use UNUM as often as I should, but I think it’s a brilliant app if you want a perfect looking feed.


The holy grail! The apps of all apps! CANVA essentially helps you to create professional looking graphics on the go. It’s a comprehensive design tool you can use to design everything from creative IG stories, Facebook banners, worksheets and Pinterest banners. And yep, it’s also FREE.


Linktree creates a landing page out of the link in your bio. If you’ve ever struggled with which amazing thing to link to your bio—your blog? Website? Store? Then this is the solution for you. I’ll admit, I haven’t used Linktree in a while, but I believe it’s an excellent tool.

Those are some of the apps that will help you crush Instagram. Did I leave out any of your favourites? Let me know in the comments below.



Photography by Unsplash