An influencer is an individual who is considered to be an expert in their niche. Whether that’s fashion, food, or health and wellness, they are the go-to person for that specific niche. More importantly, that individual should have an audience that listens and responds to what they have to say.
I remember the first time I received a phone call from the very first brand I ever worked with, and they referred to me as a “mom influencer.” I was taken aback because I hadn’t set out to be an influencer, but I knew that was the beginning of great things. So, how does one become an influencer?
Find your niche
What are you passionate about? Then that should be your niche. Here’s the thing you have to be passionate about your niche because you’ll need to talk about it every single day. And if you’re not excited about it, it will eventually start to show.
Define your target market
Define your target persona. How old are they? Where do they live? What kind of music do they listen to? You get where I’m going with this, right? Once you’ve precisely defined your target persona, you’ll instantly know what kind of content you need to create for them. You need to add value continuously, so your audience can consider you to be an expert in your niche.
Choose your platform
Currently, Instagram is the best platform to build your career. If Facebook is your thing, then stick to it, but most brands are interested in working with influencers who are on Instagram. So if your long-term goal is to monetise your influence, then Instagram is the best option.
Create a content strategy
Once you’ve defined your niche and your target market, it’s time to create your content. The two things that will set you apart from the rest are quality and consistency. Your audience needs to know they can trust you provide valuable content regularly. That is how you build your tribe.
Create as much quality content as you can; that is the best way to perfect your craft. I know most of us typically want to focus on the numbers. But the only way you’ll grow your following is by creating quality content.
These are the five key steps you need to become an influencer. If you only follow some of them, you’ll slowly make your way towards becoming an influencer. But if you do all these things together and have a robust strategy, that will help to speed things up exponentially.