As an influencer, you have two options. You can either wait for brands to reach out to you or be proactive by making the first move. Yes, there is a probability that brands will reach out to you first. However, you want to be the kind of content creator who creates their own opportunities.
Clicks was one of the first clients that I pitched. I spent a week trying to get the right contact person’s email address, sent them a pitch, and one month later, I was working on a campaign for them. I made my fair share of mistakes when I started out, and I don’t want you to fall into the same trap. Here are 5 things you shouldn’t do when pitching to brands.
Pitching via DM
I know that it’s tempting to slide into a brand’s DM’s to pitch yourself — it’s easier, and you’ll probably get feedback almost immediately. However, I would like for you to do the groundwork. Use LinkedIn or Google to find the brand’s relevant contact person, and preferably send an email, especially if you want people to take you seriously. DM’s are only acceptable if you’ve done your research, and you still couldn’t find the right person’s contact details.
Not demonstrating how you will provide value
Here’s the thing, brands and PR companies get tons of emails from people asking them for all kinds of things. You don’t want to be that girl. Don’t just ask to be part of their next campaign, put together a well thought out pitch to demonstrate how you will provide value.
Not being clear about why you want to work with the brand
Telling a brand that you want to work with them “because you love their brand” won’t cut it. You need to let them know why you love their brand. Are you a loyal customer? Are you impressed by their impeccable quality? Do the brand’s values align with yours? This is where you need to be specific.
Attaching your media kit
You only need to send your media kit if the brand asks for it. Simply let them know that you have one and you would be happy to share it. There’s no point in putting all your cards on the table if the potential client hasn’t even shown interest in working with you.
Not addressing the contact person by name
I don’t know about you, but I prefer it when someone addresses me by name on an email. Otherwise, the email comes across as impersonal. Put in the work, and find the right contact person’s name. This might not always be possible, but don’t just take the lazy route.
Those are the 5 things you shouldn’t do when pitching to brands. I’ve made all of these mistakes in my years of blogging, and I don’t want that for you. If you want brands to take you seriously, you will need to be more strategic with your pitch strategy.