Before you reach for the phone to pitch yourself or your brilliant ideas to your favorite brands, there are a few things that need to be in place. These won’t guarantee success, but they sure will sufficiently increase your chances of getting your foot in the door.
I started pitching brands in April 2018, a few months after I had started blogging. I had absolutely had no clue of what I was doing, and I know for sure that I had no business reaching out to brands at that stage of my blogging career. But with time and experience, I eventually figured it all out. It is critical that you lay down a solid foundation before you start pitching. Today I would like to share 5 things you need before you pitch.
Make sure you’re consistently creating valuable content
If you can’t create quality content for free, nobody is going to willingly pay you for your precious content. If you’re creating mediocre content, then it’s time to level up. Consistency is another game changer, being consistent convincingly demonstrates that you are serious about growing your unique brand. If you don’t take yourself seriously then no one else will?
Know your audience
Do you know who you’re talking to? Carefully define your ideal audience. How old is she? Where does she live? What does she do for a living? You genuinely need to know exactly who you’re talking to so that you can intentionally create relevant content. Don’t panic, you don’t have to know all the answers in the beginning, you’ll figure it all out over time.
Know your rates
I really struggled with this, but that was because I had no idea that there are specific apps that can help you calculate your rates. Such as this influencer calculator that a friend of mine recently sent to me. Don’t be afraid to ask fellow bloggers and influencers for advice on this matter.
Make sure your documentation is ready
Once you know your rates, it’s time to put together your rate card. If you’re intentionally trying to build a lucrative business, then you need to keep things professional. Get a rate card and a media card designed by a competent professional, or you could use free design platforms such as Canva. I know some people typically combine their rate and media cards, I prefer to keep mine separate. I use my media card when I pitch brands and only submit my rate card once a prospective client has shown interest in working with me.
Don’t sweat the numbers
I got my first paying gig before I reached 10k followers. But I had been consistently uploading quality content, I knew exactly who I was talking to and I was clear about my message. Once you have that in place the numbers aren’t a huge factor. I strongly recommend you focus on your content and the rest will eventually fall into place.
There you have it, the five things you need before you pitch. It’s important to carefully note that you don’t need to have the perfect blog, IG page or brand before you start pitching. But you do need to have the basics in place and if you don’t I encourage you to go back to the drawing board. Do you think you are ready to start pitching brands? Let me know in the comments below.
Photographer: Elsie B Photography