I’m almost three years into my influencer journey, and I cannot imagine doing anything else. For the most part, I’m confident that I made the right decision. My career has turned out to be so much more than what I had initially expected.
If you’re just starting your influencer journey, one of the best ways to learn is from those who have walked the path ahead of you. Here are 5 things I’ve learned as an influencer.
Saying no is as important as saying yes
Once you start working with brands, you begin to understand which brands you should work with and which you should avoid. Over time it gets easier to decide whether a brands’ messaging is aligned with your brand values.
There are no days off
As an influencer, you’re essentially running an online business. This means you’re working by yourself, especially when you’re just starting and running a one-person show. You spend your days doing research, creating content, and editing. Although being a content creator is no walk in the park, I can’t think of anything more fulfilling than creating something from nothing.
My parents still don’t understand what I do
Would you believe me if I told you that my parents still don’t understand how I make a living? Most older people have difficulty grasping the concept of being an influencer. In fact, even some younger people think influencers spend their days lazing around and taking selfies. But there’s so much more to what we do than just taking selfies.
Some brands don’t believe in influencer marketing
I’ve written about how I used to pitch brands for sponsored work in one of my older blog posts. I didn’t mention that there are brands that don’t believe in influencer marketing. I also discovered that these companies don’t believe in influencer marketing because they don’t understand the industry and would rather stick to the traditional way of doing things.
Exploitation is real
Some brands are looking to exploit influencers. They will expect you to create content for their brand and send you their product as a form of compensation. Now don’t get me wrong, I’m not totally against product exchange deals, especially if you’re starting out or working with a small business. However, there are big brands that never pay influencers, and I consider that to be a form of exploitation.
Although there are many, those are the 5 things that I’ve learned as an influencer. I hope that I’ve managed to give you a little insight into my world.