Building your personal brand on social media takes time, but it could land you a speaking gig, a brand collaboration, your dream job or a book deal. The kind of content you create and share can either build or destroy your personal brand.

Based on my personal experience, here are 5 steps to building your personal brand on social media.

Define your branding goals

Before anything else, you need to be clear about the end goal. What do you want to achieve with your brand? Do you want to launch a business? Or maybe your own talk show one day? Or do you want to be a social media influencer? Determining your goals will help you come up with your content.

What do you want to be known for? You need to be clear about what you stand for. These are essential questions. Without clear goals, you’ll never achieve branding success, as your posts will be too scattered to be useful.

Clear Bio

Your bio on your social media account is the first thing people will read when they land on your page. You must be crystal clear about who you are. But it gets a little tricky because you only have a few characters to work with, so make it count.

Here is a quick run-down:

  • What do you do?
  • Who do you do it for?
  • How do you do it?

There should always be a call to action in your bio, so include a link to your website, latest blog post or your podcast.

Brand Statement

Your mission statement needs to answer these two questions:

  • What do you do?
  • Who do you do it for?

A well-crafted mission statement can help you focus your brand in a way that sets you apart from the rest. It enables you to define and establish your brand.

Your mission statement, in essence, breaks down exactly what you do, it should be short and easy to remember.


  • Inspiring modern moms to live a life they love
  • Vegan meals in under 30 minutes
  • Helping women design their dream online careers

If your mission statement is clear, it will attract your ideal audience and repel those that are not. That is how you grow an engaged community.

Share Content Regularly

Back in the day, the more you posted, the more engagement you would get. However, these days, over-posting doesn’t quite do the trick. So it’s crucial to find a healthy balance. Posting once a month will not accomplish much either.


Keep your brand voice consistent across all platforms. You must be consistent with ideas as well as the way you present them. Your tone and manner should not differ from any other marketing that you are doing or planning to do.

When it comes to your images, don’t be afraid to play around with different filters until you find one that works for you. I use one filter for all my pictures, which has helped me to maintain a consistent look and feel on my page.

If you want to build a personal brand, you need to be consistent, be clear about your goals and your mission statement.

Regards B


Image by Unsplash