I’ve been doing this blogging thing for almost two years now and I’ve learnt a few valuable lessons along the way. One of them is the fundamental importance of investing in your craft. What you put in is precisely what you get out, it’s as simple as that.

If you genuinely want to turn your blog into a business, you need to manage it like a business. When you’re opening up a clothing store, you are typically required to invest wisely in stock, retail space, experienced staff and shop fitting. But for some reason bloggers and online business owners don’t see the need to invest in their own businesses. And in most cases that is why we struggle to turn our passion into profit. Here are the 5 most important investments for your growing blog.

Professionally designed website/blog

Your website is pretty much your shop front or your online business card. This is where you instantly get an opportunity to make a good first impression. So it goes without saying this is the initial investment that you should consider in the early stages of your blogging career. By all means, I am aware that there are plenty of excellent free options out there but a professionally designed site will set you apart from the rest.

Invest in a domain

Web hosting packages are relatively affordable, try to avoid utilising one of those free domains. Make sure you don’t skim on this step. Use a reputable service provider that has a reliable technical support and customer service division. I’ve been using Afrihost since the inception of my blog and I’ve been thoroughly satisfied with their service and their packages are affordable.

Professional photographer

I don’t know about you but if I log into a website with blurry images, I’m out of there in a flash. I just don’t have the time and patience for blurry pictures. Unless you’re a professional photographer or you own a professional camera that you can actually use, you should be using a professional photographer for all your blog images. Now I know this can be a costly exercise but you need to think out of the box. You could enter into a barter exchange deal with an up and coming photographer by getting a Free photo session in exchange for social media exposure. Or you could batch your shoots, in other words you could shoot content for the entire month in one day. Check out 5 ways to improve your productivity to read more.

Invest in courses

As much as I genuinely love writing, it’s no secret that I’m not a professional writer. I knew I needed to improve my writing skills, so earlier this year I enrolled for an online writing course through Udemy. I plan to enroll for more courses later on in the year. Identify your weaknesses and work on them. Whether it’s social media or creating content, find a way to improve your skills.

Grammar and spell check apps

I write a lot, so it was critical for me to sign up with an online grammar and spelling check assistant. I use Grammaly which is free, but you need to pay a fee if you want access their premium benefits.

There you have it; those are the 5 most important investments for your growing blog. It goes without saying that one needs to invest money to make money. If you want people and potential clients to take your business seriously, it all starts with you. You need to adequately demonstrate that you believe in yourself and your dream. Comment below by letting me know which is the most significant investment you’ve made for your blog or online business?

Love B

Photographer: Elsie B Photography