Blogging can be a lonely journey. Most of the time, it’s just you and your computer. It’s completely different from being in the office, where you could bounce off ideas with your colleagues. You have to figure things out on your own.

When I started blogging, I made a couple of mistakes, and I don’t want you to do the same. Not only that, I see a lot of new bloggers making the same mistakes or even worse. Although there are many, here are 5 mistakes you are making as a new blogger.

No clear goals

Firstly, what are your intentions? Are you blogging for fun, or do you eventually want to monetise? If blogging is a hobby, then don’t you don’t have anything to worry about. But if you’re going to monetise your blog, then you need to set clear goals.

What do you want to achieve with your blog in 6 months? Do you want to have 10 000 page views? Or do you want to land your first deal? Write down your goals.

Now that you have set your goals, reverse engineer them. Have a clear step by step plan of how you will achieve them.

Not focusing on growth

If you want to monetise your blog, then you need to grow your traffic. If you wish to land brand deals or place ads on your blog, you need to have numbers.

But how do you grow your traffic:

  • Upload quality content regularly, at least once a week. Every time you upload new content, your audience will visit your site to read your latest post. So by uploading new content regularly, you will increase the number of visitors on your website.
  • Share your content on social media. Every time you upload original content, you must share it on your socials. And don’t be afraid to share your content more than once, chances are a large percentage of your followers will miss your post the first time around. I share my blog post on Instagram and Facebook. I’ve recently started using Pinterest, and I will share the results with you later this year.
  • Grow your email list. An email list is undoubtedly the best way to grow your website traffic. An email list is a list of email addresses and names of people that have signed up to hear more from you. Having an email list remains the fastest way to grow your readership and your bottom line.

An email list lets you:

  • Reach your audience quickly, effectively, and you don’t have to rely on social media algorithms.
  • Share information with people who want to hear from you.
  • Grow an intimate relationship with your audience and get them ready to buy if you plan to launch products at a later stage.

Unclear About Your Target Audience

Before you start creating your content, you need to be clear about who you are trying to attract. Don’t fall into the trap of trying to blog for everyone. It simply doesn’t work.

How to define Define your target audience.

  • Male, female, or both?
  • How old are they?
  • How many kids do they have — if they have any?
  • What kind of music do they listen to?
  • What do they do for a living?

Once you’ve defined your target audience, it will be easier for you to create the right content for them.

No mission statement

A well-crafted mission statement can help you focus your brand in a way that sets you apart from the rest. It enables you to define your business and establish your brand.

Your mission statement needs to answer these two questions:

  • What do you do?
  • Who do you do it for?

Your mission statement, in essence, breaks down exactly what your blog is about, it should be short and easy to remember. Once you create your mission statement, it will make it easier for you to create your bio.

I have two mission statements, one for my mom blog and another one for Digital Girl CEO.

Mom Blog Mission Statement:

Helping moms live the life they love. From the way they decorate their homes, build their careers, to the way the parent and cook for their families.

Digital Girl CEO Mission Statement:

Helping women build their dream online careers. If you are struggling with starting your blog, please check out my e book, The Blogger Starter Kit.

Not Setting up Google Analytics

Google Analytics is a free website analytics service offered by Google. The service is available to anyone who has a Google account, and you can set it up yourself. It gives you insight on how your users find and use your website. In essence, it tells you who is visiting your site, how many people are visiting your site, where they are spending most of their time, which are the most read blog posts and so much more valuable information. You can find out more about Google Analytics here:

If you don’t know what’s currently working, you cannot improve and make changes to grow your blog. Knowing what’s working will empower you to walk away from strategies that are not working.

Those are some of the mistakes that most new bloggers make. If you’ve made any of these mistakes, don’t despair, we learn from our mistakes. If you’ve made any of these mistakes commit to fix them as soon as possible.