Influencer marketing is currently on the rise and it’s showing no signs of slowing down. Instagram is the most popular social media platform for influencers but the ever-changing algorithm is making it harder to grow now more than ever. We have no control over what Mark Zuckerberg and his team decides to do with their social media platform. However, we do have control over how we conduct ourselves on the gram. Here are 5 mistakes to avoid on Instagram.
Stressing about the numbers
The more followers you have, the more money you make—which is why influencers obsess over follower growth on Instagram. There’s absolutely nothing wrong with having the desire to grow, but once that desire becomes an obsession, it can become unhealthy. Follower growth on Instagram should never be your primary goal—you don’t want to find yourself buying followers because that will eventually catch up with you. Instead focus on improving your content and creating value for your audience.
Posting low-quality images
Images are the primary commodity on Instagram. Your images need to be visually appealing, and they are meant to carry your message. Use high-quality images and use an editing app to enhance them.
Not responding to comments
Instagram tends to rank posts with higher engagement, which is why you have to engage with people who leave comments on your post. More importantly, you should respond to their comments promptly. Even if it’s a simple heart emoji, small things go a long way to show your followers that you see them and you value their opinion.
Not adhering to the Advertising Regulatory Board Guidelines
If you’re promoting a third party’s product or service, you are required by the ARB to flag it as a sponsored or gifted post. On Instagram, you can either use #Ad, #Sponsored or #Gifted. If you don’t adhere to the regulations, you put yourself and the brand you’re working with in jeopardy of penalties
Show up consistently on Instagram—that is the best way to establish yourself as an expert in your niche. Consistency is not just about showing up regularly on the gram, but you also need to be consistently good.
Those are some of the mistakes that influencers are making on Instagram. If you make an effort to avoid these mistakes, then you’ll be well on your way to being a successful influencer and attract brand opportunities. What are some of the mistakes you’ve seen influencers make on Instagram? Let me know in the comments below.
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