The way that the IG algorithm is set up these days— most of your followers don’t even get to see your post. The first 30 minutes after you post is critical, and if you don’t get enough engagement during that time, your post will fall flat, and nobody will see it. That is the harsh reality. 

I’m a firm believer in focusing on the things that I can control instead of worrying about things that are entirely beyond me. So instead of worrying about the algorithm, rather focus on how you can use your content to stand out on the gram. Here are 4 ways to stand out on Instagram.

Bio and profile image

First things first, have a look at your profile image. Your profile pic should be a clear image of your face. Preferably a photograph that was taken by a professional photographer. Remember, this is the first image people will see when they look at your page, so make sure it’s a true reflection of you and your brand. Secondly, let’s look at your bio. Your bio should answer the following questions; Who are you? What do you do? How do you do it? It should also include a link to your blog, your website or your channel. 

Know your audience

You need to know your audience. If you’re not clear about the audience you’re trying to attract, then you won’t attract anyone. Once you’ve found your tribe, it will be so much easier to carefully start crafting content that will resonate with them.

Quality of your images

Instagram is a visual app, which means your images need to stand out if you want your ideal audience to notice you. Now you don’t have to hire a professional photographer to take your photos — a good quality camera phone will suffice. Please make sure you have good lighting, preferably natural light, and edit your images before you upload them. 


Try to write your captions ahead of time. There’s absolutely nothing wrong with posting as you go, but I always find that the captions that I plan ahead perform better on the gram. Encourage your audience to engage with you by asking them questions. And if they comment, make sure that you respond.

Get creative and don’t be afraid to try different things. Play around with video and various editing styles. 

The truth is that it’s never been more challenging to grow on Instagram. But if you know your audience, post quality images and captions, you’ll be well on your way to stand out from the rest. 



Photography: Unsplash