If you’re new to the influencer/blogger industry, you’re probably wondering how influencers are able to land brand deals or sponsored posts. What if I told you that you don’t have to sit around and wait for brands to reach out to you? As an entrepreneur, you have to be proactive and create your own opportunities. You are in control of your destiny!
In this blog post I would like to share 4 places where influencers can find campaign opportunities.
Webfluential is essentially an online Influencer Marketing Agency. You simply sign up online, link your social media accounts, and once your account has been approved, they will pitch for brand deals on your behalf. It’s as simple as that. I registered with them two years ago, and I’m pleased with their service. Their rates are fair, they work with great clients and they pay on time. They also pull their own report once your campaign is done, which means you don’t have to put together your own social media report.
Indahash is also quite similar to Webfluential. It’s an international influencer marketing platform that conducts campaigns globally using digital influencers. Once again, you need to download the app, enter all your information, link your social media accounts and you’re officially in business. The app will notify you whenever there’s a new campaign, then you’ll need to pitch if you’re interested in collaborating. Working with Indahash has been such a pleasure! They have fantastic clients, they’re efficient and they pay on time! I’ve worked with them on a couple of campaigns, and I can’t wait to see what we’ll be working on this year.
Humanz is another digital influencer marketing platform. I’ve recently registered on their app, so I haven’t collaborated with them as yet. The registration process is also quite simple. You need to download the app, enter your details, link your social media accounts and you’re all set!
Finally, your good old PR Agencies. Most brands do not handle their own social media campaigns—they would rather leave the hassle to their preferred PR partners. When I started my influencer journey, I did some research to find out which brands work with PR agencies, and I got in touch with those agencies to build a relationship. So if they’re running campaigns that align with my brand, I’m always top of mind.
If you’re ready to start working with brands, it’s best to register with the various online influencer marketing platforms or get in touch with PR agencies. Can you think of any other places where influencers can find campaign opportunities?