The influencer marketing industry is a tricky landscape to navigate because it’s relatively new and continuously changing.
My mission is to share content to get you started on the right path to success as an influencer. At the same time, it’s equally vital for you to know what minefields to avoid. I’ve put together a list of 4 avoidable influencer mistakes, along with advice on how to avoid them.
Saying “YES” to every request
I know that it’s very tempting to say yes to every single brand collaboration request, but you must stay true to your brand and personality. Think of your audience and continually provide value and elevate their experience. You don’t have to make every single brand happy in order to succeed in this industry.
Not negotiating for payment
Brands work differently. Some brands will tell you their budget, and sometimes that budget will be below your rate. So, what do you do in that case? My advice—Do Not Accept That Offer. You have to negotiate because you deserve to get paid what you’re worth. And if the brand is not willing to pay accordingly, don’t be afraid to walk away. But to be frank, most brands are willing to pay you accordingly if they are serious about working with you.
Sending generic pitches
If you’re starting out, you will need to pitch. Most brands are looking for an influencer in your niche, but they don’t know where to find you. So, you will need to reach out to them by pitching. When I started reaching out to brands, I would send out these generic emails and be puzzled when no one would even bother to respond. Later I discovered that my emails were too generic. I was not demonstrating what I could bring to the table. I was merely asking for an opportunity instead of pitching an idea. Brands want to know how you’re going to provide value for their product or service. They want to know what’s in it for them. So, the next time you send out a pitch, be specific by letting them know why and how you want to work with them.
Signing contracts without reading them
Working on a new collaboration is exciting. And amid all the excitement, it’s easy to forget to read the fine print. Don’t make that mistake—give yourself time to go through each contract. Don’t be afraid to ask if you’re not sure about anything.
Although there are many, those are some of the most common influencer mistakes. I’ve committed most if not all the most avoidable mistakes you can make as an influencer, and I don’t want you to fall into the same trap. What are some of the influencer mistakes you’ve made in the past? Let me know in the comments below.
Photography by: Unsplash