If you’ve been wondering how to get brands to notice, collaborate and pay you as an influencer then this blog post is for you!
If you’ve been active on social media for a while, but a brand has never approached you, then it’s safe to say it’s time to switch things up. I’ve been working with brands for almost three years, and I’ve learnt a thing or two along the way. Here are 3 ways to get noticed by brands.
Content Content Content
Whoever said content is King was on to something. You probably are uploading content once in a while on Instagram. But I want you to do one thing for me. Have a look at your favourite content creator’s Instagram page. Are you posting as often as them? How’s the quality of your content compared to theirs? And by quality, I’m referring to the quality of your copy and images. Here’s the thing, brands will first look at your content before they decide whether they want to work with you or not. Your content is pretty much your CV. So make sure your CV will attract brands instead of repelling them.
Yes, brands will look at your follower count, but your engagement is just as critical. They want to see that your followers actually care about what you have to say. I always encourage people to include a call to action in their captions, such as asking questions.
Let’s look at your social media bio. I’ve dived into the subject in the past, but your bio is like your business card. The first thing a brand will see on your page is your bio. If you don’t have all the information they need readily available, they will not search for it. Instead, they might move on to the next person.
It would help if you were clear about who you are, what you do, who you do it for. Include your email address as well as your location, some campaigns are location specific, so in that case, some brands need to know where you’re based.
Network with brands
Once you’ve improved the quality of your content, it’s time to network. I always say it is best to start networking with the brands you love. Once you’ve decided on the brands, you want to start creating content for them. I’m not saying you should have a full-on production. But let’s say you love a specific clothing brand, then start tagging them when you’re wearing their clothes.
Another tip for Instagram is to use the brand’s hashtag. Each brand has a hashtag that they use to keep track of user-generated content, and it’s an easy way to get on their radar.
Unless you’re a celebrity or rather a public figure, you will have to put in some work before brands start noticing you. More importantly, you have to be intentional about everything that you do. What have you done to get brands to notice you? Share in the comments below.
Photograph by Unsplash